Beauty Without Cruelty- Maximum Moisture Cream for Face – 2 oz. (56 g)
Beauty Without Cruelty Maximum Moisture Cream for Face deeply hydrates, protects and restores your skin’s vital moisture balance. Triple-rich plant emollients soften, smooth, and rejuvenate. Beauty Without Cruelty uses nature’s own organic Rosa Rubiginosa to promote cellular regeneration. Organic aroma-therapeutic essential oils balance and tone. Botanical and vitamin anti-oxidants help counteract the effects of the sun and environmental damage, slowing the signs of aging and keeping your skin youthful. Extra rich formula without being heavy.
- Promotes Cellular Regeneration
- Counteracts the Effects of Sun & Environmental Damage
- Apply daily as needed to face and décolleté. May be used as both day and night cream.
About Beauty Without Cruelty
Every once in a while, the human spirit is gripped by such intense passion and commitment that it changes the course of history. Such was the case with Kathleen Long and Lady Dowding, whose love and concern for animals altered the course of cosmetic history forever. What began as the philosophy of one small company eventually effected every major cosmetic house worldwide and set a new standard for consumers and manufacturers alike.
In 1963, Beauty Without Cruelty was founded in England by the trustees of BWC Charitable Trust, an animal welfare organization. Its goal was to manufacture and distribute natural, color cosmetics that were NOT tested on animals (as was the norm) and did NOT contain any animal ingredients. The driving force behind the project was Katherine Long, a dedicated, life-long animal welfare activist, a cosmetician, and a vegetarian. Together with Noel Gabriel, Katherine developed the first, full line of cruelty-free color cosmetics.
After Katherine’s death in 1969, Beauty Without Cruelty almost closed its doors but Lady Dowding, a founding trustee, was determined to keep the company and its purpose alive. Lady Dowding, a warm, open-hearted person, was a charismatic leader and BWC continued to grow and influence others. In 1978, after tireless efforts, Lady Dowding appointed Joseph Piccioni as managing director of BWC. Joseph had considerable business experience and was dedicated to animal rights. He contributed his expertise, vision, and personal assets to develop BWC into one of the most sought-after cosmetic brands in Great Britain.
In 1989, Beauty Without Cruelty was introduced in the United States. Based on the principles of high quality, fair pricing, and environmental sensitivity, BWC cosmetics quickly became one of the industry’s leading brands. Later that year, a natural skincare line was developed to complement the color line from England. Its cruelty-free, vegetarian ethic was embraced by American consumers making it one of the most respected and recognized lines in the marketplace. Today, Beauty Without Cruelty has a full line of cruelty-free, vegetarian skin, body, and hair care products made with the finest natural ingredients and aroma-therapeutic essential oils, and a full line of color cosmetics to meet the needs of every woman.
Since 1963, Beauty without Cruelty has been dedicated to a business philosophy that advances animal welfare. They have stood consistently against animal testing and pioneered a powerful, ethical standard that could eliminate animal testing for cosmetic purposes on a global scale if adopted by enough companies.
country of origin: United States of America
size: 2 oz
pack of: 1
selling unit: each